Ability Data Warehouse is one of Marketing Concepts’ new and comprehensive product solutions. The Ability Data Warehouse allows you to maximize
the way you use your data. Our Data Warehouse lets you get customized reports, expand storage capacity to include new data fields and different file types,
even send out automated email campaigns targeted to your specific customer types.
Our Data Warehouse has three modules—together they give you everything you need to store your data and use it the way you want to meet the unique business
needs of your company.
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PRODUCT LITERATURE
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Ability Data Warehouse
The Data Warehouse System Manager is the foundation block that your business needs to access the potent features of Ability Data Warehouse. System Manager allows you to create common user setup and login functions, specify security settings that span all Data Warehouse products for each user, and view user activity at a glance. This module also allows the use of a SQL database, which will work in conjunction with your database, expanding its usefulness and functionality.
System Manager combines with our replication process to replicate selected datasets in a one-time data load and then only captures the changed data on an incremental basis—almost real time. The data is replicated to a SQL database making the data easily accessible and flexible.
Data Warehouse Reports
Your operational system collects valuable business data every day—you can leverage that data to maximize your company’s potential if you have easy access to it. Well-organized reports are the key, and Ability Data Warehouse puts those reports at your fingertips.
The Data Warehouse Reports module allows you to create reports from pre-built or replicated SQL databases, and add information from another database, a spreadsheet, or a third-party source. Don’t wade through mountains of irrelevant data—customize your reports using Crystal Reports 8.5 or higher by selecting the parameters or restrictions you need. Data Warehouse Reports lets you save your customized report options to use over and over again, or modify them whenever your business needs change.
Data Reports makes it easy to share the information on your reports. It features built-in security options, so you can choose the reports each user may view. Grant certain users full editing and writing capabilities if you like. Data Warehouse Reports is browser-based and web-enabled, so you can access your reports wherever you have an Internet connection. And, you decide how to use your reports: view them on your computer screen, print out hard copies, or even export them to other file formats, like Microsoft® Excel or Adobe Acrobat™.
Expanded Data
You may want to display certain types of product information on your Ecometry-based website that cannot be stored within the Ecometry database itself. The Expanded Data module for Ability Data Warehouse allows convenient, accessible storage of this additional data, for use on the website or in reports from the Data Warehouse Reports module.
Expanded Data gives you trouble-free access to supplemental product information—store information in the fields you designate, such as long item descriptions or minimum advertised prices. Or store other file types associated with product data, like image files, PDF files for technical specifications, even MP3 files for sound samples.
Expanded Data is a flexible, robust storage system, limited by your creativity. You can store information in a number of predetermined categories, or, if you choose, you can create your own categories to tailor Expanded Data functionality to your personal business needs.
Outbound Email Marketing
Many companies have discovered email marketing as an inexpensive, effective way of reaching customers. But response to your email campaign can be disappointing if you send offers that your customers don’t want. That’s where Ability Data Warehouse gives your company the edge. The Outbound Email Marketing module uses your order data to pair up your special offers with the customers who will be most interested in them.
For instance, if your company sells office supplies, you can set up a special sale on printer cartridges and paper, then send out an email notification about the sale only to those customers who have recently ordered a printer from you. Outbound Email Marketing finds those customers and sends them emails, automatically. What a great way to increase repeat business, and to let your customers know that you’re interested in their needs.
Outbound Email Marketing allows you to further customize your campaigns by setting other variables, such as the time of day your campaign is sent out.
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