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Marketing Concepts Attains Gold Certified Partner Status In Microsoft Partner Program
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Marketing Concepts Further Distinguishes Itself by Earning a Microsoft Competency In ISV/Software Solutions Competency
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Spicer, Minnesota -July 27, 2006- Marketing Concepts, The Catalog & Web Experts today announced it has attained Gold Certified
status in the Microsoft Partner Program with a competency in ISV/Software Solutions Competency recognizing Marketing Concepts'
expertise and total impact in the technology marketplace. As a Gold Certified partner, Marketing Concepts has demonstrated
expertise with Microsoft technologies and proven ability to meet customers' needs. Microsoft Gold Certified Partners receive
a rich set of benefits, including access, training and support, giving them a competitive advantage in the marketplace.
Marketing Concepts has become a leader in the direct commerce industry by using the knowledge that comes from a 20-year history
in direct marketing. We offer our customers a range of experience in technology, marketing, operations, e-commerce and software
solutions that is unmatched in the industry.
"We are extremely pleased to have attained Gold Certified status in the Microsoft Partner Program. This allows us to clearly
promote our expertise and relationship with Microsoft to our customers," said Diane Buzzeo, President. "The benefits provided
through our Gold Certified status will allow us to continue to enhance the offerings that we provide for customers."
"Customers are looking for partner companies that can bridge the gap between their business demands and technology capabilities.
They need to trust in someone that can act as an expert adviser for their long-term strategic technology plans. Microsoft Gold
Certified Partners, which have certified expertise and direct training and support from Microsoft, can build a positive customer
experience with our technologies," said Allison Watson, vice president of the Worldwide Partner Sales and Marketing Group at
Microsoft Corp. "Today, Microsoft recognizes Marketing Concepts as a new Microsoft Gold Certified Partner for demonstrating its
expertise in providing customer satisfaction with Microsoft products and technology."
As one of the requirements for attaining Gold Certified Status, Marketing Concepts had to declare a Microsoft Competency. Microsoft
Competencies are designed to help differentiate a partner's capabilities with specific Microsoft technologies to customers looking
for a particular type of solution. Each competency has a unique set of requirements and benefits, formulated to accurately represent
the specific skills and services that partners bring to the technology industry.
The Microsoft ISV/Software Solutions Competency recognizes the skill and focus partners bring to a particular solution set.
Microsoft Gold Certified Partners that have obtained this competency have a successful record of developing and marketing packed
software based on Microsoft technologies.
"Solutions Competencies are an important way for Microsoft to better enable ISVs to meet customer needs," said Sanjay Parthasarathy,
corporate vice president of the Platform Strategy & Partner Group at Microsoft. "They allow ISVs to keep and win customers with their
deep knowledge of solutions-based Microsoft platform technologies. Microsoft has a long history of working closely with ISV partners
to help deliver compelling solutions and applications to our mutual customers, and the Solutions Competencies are an important step
in continuing to enhance vital relationships with ISVs worldwide."
The Microsoft Partner Program was launched in December 2003 and represents Microsoft's ongoing commitment to the success of partners
worldwide. The program offers a single, integrated partnering framework that recognizes partner expertise, rewards the total impact
that partners have in the technology marketplace, and delivers more value to help partners' businesses be successful.
The flexibility and range of services provided by Marketing Concepts allows our customers to select from traditional direct marketing
services such as catalog production and circulation strategy to e-business solutions like Ability-SoftwareT and custom programming
services which allow you to interface with almost any software.
Our philosophy is simple; we apply the knowledge and experience of our professional team and partners like Microsoft Dynamics ® to
provide our customers with the services they need for maximum success and profitability. Let us develop a solution to help you grow
your business in today's challenging global marketplace.
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