Imagine having the ability to:
Change copy, content or prices on your site instantly.
- Ability Commerce helps you respond to the ever-changing market without waiting on the already taxed resources of your IS team to program changes.
- Ability Commerce gives you tools to make changes instantly, changing any key element on your site including products, prices, images, descriptions inventory levels, color, etc.
- Static Pages can be maintained by users with no HTML knowledge and the changes appear immediately on the site.
When that unexpected snowstorm hits, instantly feature your snow blower, offering one day only pricing or a special shipping offer. Ability Commerce gives you the ability to respond to market needs immediately.
When your contact center tells you that something on the website is generating unnecessary calls, Ability Commerce gives you the ability to make an immediate change and reduce your overhead.
Create the taxonomy of your site that becomes the foundation of your site navigation and promotional efforts.
- Ability Commerce gives you the structure that allows spiders to crawl your site.
- It also provides for extremely efficient shopping feeds and keyword purchases.
- Ability Commerce gives you tools to easily move nodes within the taxonomy without having to rebuild the structure.
Create user-friendly URLs so every web page on your site indexed with the search engines.
- When search engine spiders encounter an unrecognizable word or sequence, it stops searching the page and drops the URL. Ability Commerce uses keywords to dynamically create the URL, eliminating unrecognizable abbreviations and symbols traditionally created in URLs as a result of abbreviations in descriptions and codes defined for categories.
- Ability Commerce further optimizes the keyword search by imbedding information into each individual page name, Meta tag descriptions and H1 tag elements on your site.
- As you increase the number of pages that are indexed with the search engines, you expand your exposure and your audience, giving you the ability to drive more traffic to your site and ultimately increase your sales with no additional promotional investment.
Associate additional keywords to expand your results in search results, driving a broader market to your site without paying for additional words.
- Ability Commerce gives you the power to easily define additional keywords that search engines index, listing your site in more search results, giving you the ability to drive more traffic to your site and ultimately increase your sales with no additional promotional investment.
- Ability Commerce shows you what people are searching for on your site. It also gives you keywords your customers are using. You can, in turn, add these additional keywords to your product descriptions in Ability Commerce to include these products in search results going forward.
Use a tool that works with Google's search algorithms.
- Newly created URLs create duplicate content. When Google's search engine identifies a page as a having duplicate content, it is erroneously identified as spam and consequently purges subsequent pages from the search results. This adversely affects your ranking with the search engine, lowering your prioritization in the search results.
- Ability Commerce doesn't create URLs with duplicate content. Instead, it directs the new search results to the existing URL. As a result, you won't have pages with a zero ranking, degrading your overall average ranking. This, in turn, raises your average ranking. As a result, your priority in the list of results is higher, raising your hit probability.
Automatically create a file of every item on your site including every keyword in the category and sub-category taxonomy structure to maximize your site's exposure.
- Ability Commerce's Automated Feed Creation functionality searches your site nightly, creating a file of every item on the site and every keyword found in the category and sub-category taxonomy structure.
- This file is formatted to meet the search engine's required specifications and FTP'd to the appropriate search engine, substantially reducing the labor involved in creating search engine feeds.
Dramatically increase your Average Order Value and increase sales with effective, targeted Recommended Items.
- Ability Commerce gives you the tools to display a suggested Item for any item, enticing your customers to spend more on your site.
Use a tool that helps you identify new markets for your existing products.
- Ability Commerce Search Tracker logs all the searches that are performed on your site providing you with data to help you make decisions about changes to items, categories and sub-categories to improve the customer's shopping experience.
Analyze your search results and the subsequent hits.
- Ability Commerce tracks how many times your site landed in a search result.
- Ability Commerce tracks Google analytics to show you visitor demographics
- Ability Commerce tracks the clicks on your site and delivers it in easy-to-read reports so you can determine how best to improve your conversion rate.
Allow your customers to easily register and maintain a list of items they would like to have.
- Ability Commerce gives you Wish List functionality.
- Emails can be sent to a single person or a group of people in the customer's Address Book with a link to their Wish List to prompt more sales.
Provide enhanced search functionality on your site, allowing your customers to 'drill down' during the search process.
- Ability Commerce Search helps customers find the products they want without guessing at what the correct search term should be.
Call Brian Okuly today at (320)-796-6245 ext 5290 to discuss how Marketing Concepts' Ability Commerce can help significantly increase traffic to your site, making you a dominant selling force in your marketplace while minimizing costs.
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