Ability Content is a powerful Data Warehousing tool that will...
Increase traffic on your site without hampering the speed of your Order Management System (OMS) and without the load of your OMS hindering the speed of your website.
- Ability Content gives you the ability to serve your shoppers QUICKLY by extracting and storing only the data you need to power your site.
- Search tools no longer need to sift through layers of superfluous data that just tax your systems and slow your site.
- Extracts can be created from your OMS to feed Ability Content including product descriptions, item categories, product pricing, inventory levels, etc. This data can be maintained in your OMS and fed into Content, or it can be maintained in Content.
Transcend the predefined field limitations of your existing Order Management System.
- Create extracts from your OMS to feed Ability Content including product descriptions, item categories, product pricing information, inventory levels, etc.
- Information can be maintained in your OMS and fed into Content via extracts or it can be initially loaded into Content and maintained in Content.
- Designed to work specifically with your site, Ability Content allows you to add additional information to your OMS data. You can manage product categories and sub-categories on the fly without the assistance of a programmer.
- Ability Content gives you the ability to assign products to meaningful categories for the web rather than 'fit' them into category limitations defined by your OMS.
Store or maintain a variety of file types on the fly. Ability CONTENT allows easy access to product information such as:
- Optimized Short Descriptions to increase the number of hits from Search Engines
- Addresses consistency issues with abbreviations for colors and styles.
- Addresses formatting issues (i.e. T-shirt, Tee shirt, or Tshirt)
- Special Ad Copy
- Limited Supply. Get yours now!
- Special Price Today Only!
- Shopping Feed categories to force a product into a category it normally would not fall but should sell.
- Do you have a specialty item that you expect to sell in a specific market? For example, one client sells a NASCAR guitar. While it automatically would fall in the musical instrument category, it probably will not sell well to musicians; however, they flag it as a NASCAR apparel product and sell it successfully to this target market.
- Ability CONTENT also gives you an easy way to prioritize individual items within a category bid. For example, you negotiated a terrific deal on one of your top selling items. Now, you have thousands in stock and want to offer it at a special price. You want to make sure this particular item appears at the top of the search results; however, you don't want to pay more for every item in that category to appear at the top of the search results. Ability CONTENT lets you flag this one item to increase your bid so it will appear first in the search results, then includes that flag in the formatted file you FTP to the search engines.
- PDF files containing technical specifications.
- Ideal for providing warranty and rebate information.
- MP3 files containing sound samples.
- HTML, any audio file, video file or executable.
Let your satisfied customers' reviews sell more for you.
- By posting customer reviews, not only do you satisfy those shoppers who make buying decisions based on user reviews, you create another source for spiders to crawl, potentially increase search engine density
- Ability Content allows you to monitor, review and modify customer reviews before they post to the site.
Feature a sort option for your most popular items, based on Gross Profit Contribution to sell even more product.
- The Gross Profit Contribution is calculated in your OMs and passed to Ability Content in an extract.
- Bump an item's priority to make it appear at the top of search results whenever necessary. This is a great tool to feature new products immediately on your site.
Notify your Marketing Department each time a new category or sub-category is created.
- Ability Content emails a predefined Keyword Manager, prompting them to research the category to determine if they want to purchase a keyword for that category.
- Quickly give your new products visibility to sell.
Call Brian Okuly today at (320)-796-6245 ext 5290 to discuss how Marketing Concepts' Ability Content can provide an effective Data Warehousing tool that can help propel your business or website to the next level.
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