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Build it and they will come. If it was that simple, you wouldn't need expert advice to drive traffic to your site. Marketing Concepts recognizes you are only as successful as your customers' ability to find you. Just because you build a virtual store doesn't mean the customers will visit. Marketing Concepts has a team of web marketing professionals who work with you to achieve the best placement for your business on the Internet's most popular search engines.
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Demanding consumers require companies to focus on the expanding challenges
of multi-channel marketing. Integrated systems with integrated strategies require
insight into creating the best marketing solutions and techniques to generate
and track consumer response and loyalty. Marketing Concepts knows how to create
and manage those strategies and solutions.
OUR MARKETING SERVICES
ANALYSIS & PLANNING
We research your consumer data and use industry data to help you formulate successful
strategies to market your business in multiple channels.
REPORTING
Whether it's direct marketing by catalog, on the web or in the store, our team
of professionals works with you to create reports to manage your business and
communicate effectively with your customers and target audiences.
CATALOG CIRCULATION & MAIL MANAGMENT
The power of the catalog is as important today as it has ever been. With the fall
of many dot.coms, the power that the catalog has in reinforcing customer awareness
has become increasingly important. Marketing Concepts knows the strength of print
media in today's global marketplace and we can work with you to make catalog marketing
a strong part of your marketing strategy.
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Search Engine Placement
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Today's demanding customers and dynamically competitive marketplace require the use of proven and successful multi-channel marketing strategies. Marketing Concepts' can help you compete in today's global marketplace.
We've created search engine optimization and positioning programs based upon our client's needs and goals, designing solutions that have a positive impact on business. Properly implemented, search engine optimization and positioning strategies can translate to revenue and traffic increases of 100% and more. Let us put these powerful tools to work for your company and start seeing the sales results you expect from your web investment.
1. Keyword/Phrase Traffic Research Analysis
Benefits include:
- A listing of the keywords and phrases people use to search for your products and/or services.
- A breakdown showing how popular and how competitive each keyword or phrase is.
- Creation of descriptions and titles per keyword that are clickable and keyword focused.
- Marketing Concepts' expert analysis, along with creative suggestions of what you can do to benefit from this research, increasing the number of times your site lands in search results.
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2. Keyword Submission
Pay-per-click search engine placement/Pay-For-Placement directories are very effective tools for driving relevant traffic to your site. PPC search engines provide advertisers with over 75% coverage across all of the major search engines.
- Pay-Per-Click Search Engines
This marketing tool allows advertisers to bid against competing advertisers for higher rankings. The more you pay-per-click, the higher on the search results list your site appears. The higher on the list your site lands, the more potential customers see your listing. Examples of pay-per-click search engines are Overture.com, Sprinks, FindWhat and Ah-ha.com
- Pay-For-Placement Directories
Pay-for-placement directories allow advertisers to pay a monthly fee for inclusion in a special section above the general search results in the most relevant category. Examples of pay-for-placement directories are LookSmart Featured Sites and Yahoo! Category Sponsorships.
- Overture Report
Marketing Concepts can create customized reports to take click-thru data from search engines and tie it to Escalate Retail (fka Ecometry) data to provide you with the comprehensive information you need, from click-thru to shipped revenue.
Click here to view Overture Report
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3. Managed Paid Placement
Managing a pay-per-click campaign can be both time consuming and financially risky. Some companies report spending as much as 1 to 3 hours per day updating their bids. Marketing Concepts will manage your campaign on a daily basis. We will help you achieve the maximum number of qualified visitors by updating your keywords and keeping your site one step ahead of the competition.
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4. Client Reporting
Marketing Concepts provides detailed weekly reports that summarize keyword performance, campaign performance, ROI, and recommendations.
Call us today at (320)-796-6245 to discuss how Marketing Concepts' experienced team of web marketing professionals can provide reliable, consistently excellent chat sessions that will encourage your customers to spend more and order now.
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